Curve Elasticity: Jurnal Pendidikan Ekonomi

ANALISIS PENGARUH SEKTOR INDUSTRI TERHADAP DINAMIKA PERTUMBUHAN EKONOMI DI KOTA KEDIRI

Anggela Setiya Putri — 2025-08-01

This study aims to analyze the influence of the industrial sector on economic growth in Kediri City. Economic growth disparities between regions in Indonesia, including in East Java Province, contribute to imbalances in national development. One area experiencing low economic growth is Kediri City, which in 2023 recorded a growth rate of only 1.92%, ranking 37th out of 38 regencies/cities in East Java. Although the industrial sector contributes significantly to the city’s Gross Regional Domestic Product (GRDP) primarily due to the presence of PT Gudang Garam Tbk. economic growth has shown signs of slowing. This phenomenon raises concerns about the suboptimal potential for local economic development. The study employs a descriptive quantitative approach using time series data spanning two decades (2004–2023). Data analysis is conducted through multiple linear regression accompanied by classical assumption tests. The findings reveal that the presence of PT Gudang Garam Tbk. strengthens the influence of industrial variables—such as industrial GRDP, number of industrial enterprises, industrial labor, human capital, and dependency ratio—on economic growth. In contrast, when PT Gudang Garam is excluded from the model, the number of enterprises and industrial labor variables no longer show a significant effect. These results highlight the strategic role of PT Gudang Garam in reinforcing the industrial sector’s impact on economic growth in Kediri City.

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN INVESTASI DI BANK BRI

Khoirul Anisah — 2025-08-01

This study aims to examine the influence of brand awareness and brand image on customers' investment decisions at BRI. Employing a quantitative approach, the research utilizes a random sampling technique with a total of 96 BRI customers as respondents. Data analysis was conducted using multiple linear regression tests through SPSS software. The results reveal that, simultaneously, brand awareness and brand image significantly influence customers’ investment decisions at BRI. High brand awareness helps customers recognize and recall BRI as a trusted investment institution, while a positive brand image enhances customer perception and trust in the quality and security of BRI’s investment products. Thus, both variables play a crucial role in shaping investment decisions. These findings highlight the importance of effective brand management strategies in increasing customer participation in investment products. Therefore, BRI is expected to continuously improve brand awareness and build a strong brand image to attract interest and reinforce customers’ investment decisions. This research is also expected to serve as a reference for developing more effective marketing strategies and innovative investment products in the future.

KLASIFIKASI DAERAH DAN PENGARUH SEKTOR EKONOMI TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN GROBOGAN

Eka Sulistya Anggraeni — 2025-08-01

This study aims to identify leading and non-leading economic sectors, analyze shifts in economic sectors, classify the position of Grobogan Regency within regional development typology, and measure the influence of basic sectors on regional economic growth. The methods used in this research include Location Quotient (LQ), Dynamic Location Quotient (DLQ), Shift Share, Klassen Typology, and simple linear regression. This is a quantitative study employing statistical data analysis to describe the regional economic conditions and dynamics. The data used are secondary data in the form of Gross Regional Domestic Product (GRDP) of Grobogan Regency and Central Java Province for the period 2019–2023, obtained from the publications of the Central Bureau of Statistics (BPS). The analysis results indicate that several basic sectors consistently contribute to economic growth, while some sectors have experienced a shift in their roles. Based on the Klassen Typology, Grobogan Regency is mostly classified within the quadrants of rapidly developing and underdeveloped regions. Furthermore, regression results show that basic sectors have a significant influence on regional economic growth. These findings can serve as a reference for more targeted and sector-based regional development planning.

PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KUALITAS LABA DIMODERASI DENGAN UKURAN PERUSAHAAN

Rezananda Ramadina — 2025-08-01

This study aims to examine the influence of Good Corporate Governance (GCG) mechanisms on earnings quality in transportation companies listed on the Indonesia Stock Exchange during the 2018–2022 period, with firm size as a moderating variable. GCG is measured using three key indicators: institutional ownership, the proportion of independent commissioners, and the existence of an audit committee. A quantitative approach was employed using secondary data sourced from annual financial reports. Panel data regression analysis was applied, along with Moderated Regression Analysis (MRA) to test the moderating effect. The findings reveal that institutional ownership and audit committees have a significant positive effect on earnings quality, while independent commissioners do not show a significant impact. Moreover, firm size strengthens the relationship between institutional ownership and audit committees with earnings quality but does not moderate the relationship between independent commissioners and earnings quality. These results highlight the importance of effective corporate governance practices and the significant role of firm size in ensuring the credibility of financial reporting.

DETERMINAN ADOPSI DIGITAL BANKING DI KALANGAN MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO: PENDEKATAN REGRESI LOGISTIK

Indah Susilowati — 2025-08-12

The development of digital technology has driven a major transformation in the banking sector, enabling various services to be provided online through digital banking platforms. Students, as the digital native generation, are an important segment in the adoption of these services. Although various conveniences and benefits have been offered, the level of digital banking adoption among students remains uneven. This study aims to examine the interest of students from the Faculty of Social and Political Sciences (FISIP) in using digital banking and to explore the factors influencing their preferences. This research employs a quantitative approach using logistic regression analysis. Primary data were collected through questionnaires distributed to active FISIP students at Diponegoro University. Independent variables include age, GPA, semester, region of origin, entrepreneurial status, monthly allowance, and ICT literacy, with digital banking adoption as the dependent variable. The results indicate that the logistic regression model has a satisfactory goodness-of-fit, with a -2 Log Likelihood value of 99.003 and a Nagelkerke R² of 0.154. Hypothesis testing revealed that only age and semester significantly influence digital banking adoption. Age has a positive effect (p = 0.003), while semester has a negative effect (p = 0.005). Other variables—GPA, region of origin, side business, monthly allowance, and ICT literacy—show no significant effect. This study contributes conceptually to understanding technology adoption behavior and offers practical implications for financial institutions and educational bodies to enhance financial literacy and digital inclusion among students.

PENGARUH PERSEPSI TREND MAKE UP DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MEA DACOSTA TULUNGAGUNG

Angella Putri Kusumaningrum — 2025-08-12

In the midst of the rapidly growing make-up service industry, customer satisfaction has become a crucial factor in business success. Customer perception of constantly changing make-up trends and the quality of services provided are key aspects in maintaining customer loyalty. This study aims to examine the influence of make-up trend perception and service quality on customer satisfaction at Mea Dacosta Tulungagung. This research employed a quantitative approach using survey methods by distributing questionnaires to 120 customers as respondents. Data were analyzed using multiple linear regression assisted by SPSS version 26. The results showed that both partially and simultaneously, make-up trend perception (X1) and service quality (X2) have a significant influence on customer satisfaction (Y), with significance values less than 0.05. Simultaneously, the two independent variables also have a significant effect on customer satisfaction with a significance value of 0.000. The regression equation obtained is Y = 3.123 + 0.765X1 + 0.184X2. The Adjusted R Square value of 0.930 indicates that 93.0% of customer satisfaction variation can be explained by make-up trend perception and service quality variables, while the remaining 7.0% is influenced by other variables outside this study.

PENGARUH ANALISIS INTERNAL DAN EKSTERNAL TERHADAP KINERJA USAHA KECIL MENENGAH

Novie Wijaya — 2025-08-07

Budo Village, as one of the coastal areas, possesses considerable economic potential, particularly through the activities of Small and Medium Enterprises (SMEs) managed by the local community. Various types of businesses have developed in this village, ranging from fisheries and marine product processing to service and trade sectors. The growth of SMEs in Budo Village is influenced by both internal and external environmental factors, which help shape the direction and quality of local economic development. This study aims to analyze the influence of internal and external environmental factors on competitive advantage and business performance within the community. The research employs a quantitative approach with data collection techniques using questionnaires distributed to 100 respondents who are SME actors. Data analysis was conducted using validity tests, reliability tests, t-tests, and F-tests. The results show that all variables studied internal environmental factors, external environmental factors, and competitive advantage are proven to be both valid and reliable. Furthermore, these three variables have a positive and significant influence on improving business performance. These findings indicate that strengthening both internal and external supporting factors is crucial to enhancing competitiveness and fostering the growth of SMEs in coastal regions such as Budo Village.