PENGARUH PERSEPSI TREND MAKE UP DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MEA DACOSTA TULUNGAGUNG
Keywords:
Customer Satisfaction; Makeup Trend Perception; Service Quality; Mea Dacosta
Abstract
In the midst of the rapidly growing make-up service industry, customer satisfaction has become a crucial factor in business success. Customer perception of constantly changing make-up trends and the quality of services provided are key aspects in maintaining customer loyalty. This study aims to examine the influence of make-up trend perception and service quality on customer satisfaction at Mea Dacosta Tulungagung. This research employed a quantitative approach using survey methods by distributing questionnaires to 120 customers as respondents. Data were analyzed using multiple linear regression assisted by SPSS version 26. The results showed that both partially and simultaneously, make-up trend perception (X1) and service quality (X2) have a significant influence on customer satisfaction (Y), with significance values less than 0.05. Simultaneously, the two independent variables also have a significant effect on customer satisfaction with a significance value of 0.000. The regression equation obtained is Y = 3.123 + 0.765X1 + 0.184X2. The Adjusted R Square value of 0.930 indicates that 93.0% of customer satisfaction variation can be explained by make-up trend perception and service quality variables, while the remaining 7.0% is influenced by other variables outside this study.
References
Adinda, D. K., Fajar, R. A., & Ayu, P. (2024). Persepsi tren make up dalam dunia digital. Jurnal Estetika Kecantikan, 6(2), 45–52.
Adnyana, I.M.D.M. (2021). Populasi dan Sampel. Dalam M. Darwin (Ed.), Metode Penelitian Pendekatan Kuantitatif. Bandung: Media Sains Indonesia.
Apriliana, M., & Sukaris. (2022). Faktor-faktor yang memengaruhi kualitas pelayanan jasa. Jurnal Manajemen Pelayanan, 4(1), 15–24.
Azis, A. (2020). Manajemen kualitas pelayanan. Mitra Media Utama.
Baum, C. F. (2006). An Introduction to Modern Econometrics Using Stata. Stata Press.
Black, T. R. (2005). Doing Quantitative Research in the Social Sciences. London: SAGE.
Buchari, A. (2014). Manajemen pemasaran dan perilaku konsumen. Alfabeta.
Burns, R. B., & Burns, R. A. (2014). Business Research Methods and Statistics Using SPSS. London: SAGE.
Chua, Y. P. (2011). Research Methods and Statistics: Research Methods (2nd ed.). McGraw Hill.
Churchill, G. A. Jr., & Surprenant, C. (1982). An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491–504.
Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2003). Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (3rd ed.). Routledge.
Dabholkar, P.A., Thorpe, D.I., & Rentz, J.O. (1996). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science.
Ghasemi, A., & Zahediasl, S. (2012). Normality tests for statistical analysis: A guide for non-statisticians. International Journal of Endocrinology and Metabolism, 10(2), 486–489. https://doi.org/10.5812/ijem.3505
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan SPSS (edisi 4). Semarang: UNDIP.
Ghozali, I. (2016). Aplikasi analisis multivariate dengan program SPSS (8th ed.). Badan Penerbit Universitas Diponegoro.
Gliem, J. A., & Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s Alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education, 82-88.
Greene, W. H. (2012). Econometric Analysis (7th ed.). Pearson.
Gronroos, C. (2005). Service Management and Marketing. Wiley.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw-Hill.
Hair, J. F., Black, W. C., Babin, B. J. (2010). Multivariate Data Analysis: A Global Perspective. Pearson.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson.
Haritza, A. (2024). Pengaruh layanan terhadap kepuasan pelanggan pada industri jasa. Jurnal Bisnis dan Pelayanan, 7(1), 34–41.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41. https://doi.org/10.1016/j.ijresmar.2015.06.004
Indrasari, N. (2019). Dasar-dasar pemasaran jasa. Pustaka Media.
Joshi, A. B., et al. (2015). Likert Format vs. Forced-Choice Format. Journal of Research Methods.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Kris, R.H., Limgiani, & Kirom, N.R. (2023). Effect of Service Quality and Customer Satisfaction on Customer Loyalty to Inez Cosmetics Company of Malang. IJSAR, 3(2), 44–52. DOI: 10.54756/IJSAR.2023.V3.2.5
Miskiyah, & Setyowati, E. (2022). Persepsi pengguna Instagram terhadap make up artist di era teknologi informasi. Jurnal Komunikasi dan Digital, 5(2), 61–70.
Montgomery, D. C., Peck, E. A., & Vining, G. G. (2012). Introduction to Linear Regression Analysis (5th ed.). Wiley.
Muh Alwy Yusuf, H. H., Trisnawati, H., Abraham, A., Rukmana, H. (2024). Analisis Regresi Linier Sederhana dan Berganda. Journal on Education, 6(2), 13331–13344. doi:10.31004/joe.v6i2.5184
Munir, S., & Bata Ilyas, M. (2017). Instrument validity and reliability testing using Pearson and Cronbach’s Alpha. Revista ESPACIOS, 40(3), 24. – doi:10.1007/s00127-017-1373-8
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.
O’Brien, R. M. (2007). A Caution Regarding Rules of Thumb for Variance Inflation Factors. Quality & Quantity, 41, 673–690. https://doi.org/10.1007/s11135-006-9018-6
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill.
Oliver, R. L. (2010). Satisfaction: A Behavioral Perspective on the Consumer (2nd ed.). M.E. Sharpe.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420–450.
Putra, R. H. (2021). Pentingnya kepuasan pelanggan dalam bisnis jasa. Jurnal Ekonomi Terapan, 2(3), 22–29.
Razali, N. M., & Wah, Y. B. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests. Journal of Statistical Modeling and Analytics, 2(1), 21-33.
Reips, U.-D., & Funke, F. (2008). Interval level measurement with visual analogue scales in Internet-based research. Behavior Research Methods, 40(2), 699–707.
Rohayati, R., & Gunawan, H. (2024). The Influence of Brand Image, Service and Product Quality on Customer Loyalty of Make Up Artist Services in Yogyakarta. Research Horizon, 4(3), 213–222. DOI: –
Safira, N., Rahayu, D., & Wulandari, S. (2021). Tren make up dan pengaruhnya terhadap loyalitas pelanggan. Jurnal Industri Kreatif, 3(1), 88–97.
Sandra, I. D., & Prawoto, Y. (2024). Indikator kepuasan pelanggan dalam layanan jasa. Jurnal Psikologi Konsumen, 4(1), 12–20.
Santoso, A. P., Wahyuni, S., & Astuti, L. (2024). Tren make up masa kini dan preferensi konsumen. Jurnal Estetika, 8(2), 56–63.
Sarifuddin, T., Hidayat, A., & Prasetya, E. (2022). Pengaruh nilai pelanggan dan kualitas pelayanan terhadap kepuasan pelanggan pada jasa make up. Jurnal Manajemen Bisnis, 5(3), 101–110.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). Wiley.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sultana, M., et al. (2016). Measuring Customer Satisfaction through SERVQUAL Model: A Study on Beauty Parlors in Chittagong. IJRISS, 5(5).
Surti, E., & Anggraeni, D. (2020). Kualitas layanan dalam industri jasa dan dampaknya terhadap kepuasan pelanggan. Jurnal Pelayanan Publik, 3(2), 77–85.
Surti, R. S., & Anggraeni, L. (2020). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada jasa salon kecantikan. Jurnal Riset Ekonomi Manajemen dan Akuntansi, 8(2), 104–110.
Suzana, A. (2017). Psikologi persepsi dan konsumen. Raja Grafindo Persada.
Tara, V., Setyaningrum, L., & Herlina, N. (2023). Persepsi tren make up dan preferensi remaja urban. Jurnal Gaya Hidup Modern, 6(1), 33–42.
Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Yogyakarta: Andi.
Laia, O. Z. (2025). Penerapan Model Pembelajaran Survey, Question, Read, Recite, Review (Sq3r) Terhadap Hasil Belajar . Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 1-14. https://doi.org/10.57094/jpe.v6i1.2266
Harefa, D. (2025). Innovation In Social Science Learning Based On Local Wisdom: Hombo Batu As A Cultural Education Media In South Nias. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 15-27. https://doi.org/10.57094/jpe.v6i1.2555
Telaumbanua, T., Kaminudin Telaumbanua, Baziduhu Laia, Murnihati Sarumaha, & Fatolosa Hulu. (2025). Factors Contributing To Learning Difficulties Among Grade IX Students At SMP Negeri 1 Toma. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 78-93. https://doi.org/10.57094/jpe.v6i1.2721
Dewi Nuril Afifah, & Niniek Imaningsih. (2025). Analisis Pengaruh Laju Pertumbuhan Penduduk, Indeks Pembangunan Manusia, Pertumbuhan Ekonomi, Dan Tingkat Pengangguran Terbuka Terhadap Tingkat Kemiskinan Di Kabupaten Pasuruan Dan Kabupaten Gresik. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 109-122. https://doi.org/10.57094/jpe.v8i2.3006
Gombo, M., Ketut Suma, I Made Candiasa, & I Nyoman Jampel. (2025). Implementasi Manajemen Keuangan Sederhana Pada Usaha Pinang Tradisional Di Wamena: Tantangan Dan Peluang Dalam Konteks Pendidikan Kewirausahaan. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 94-108. https://doi.org/10.57094/jpe.v6i1.2858
Adnyana, I.M.D.M. (2021). Populasi dan Sampel. Dalam M. Darwin (Ed.), Metode Penelitian Pendekatan Kuantitatif. Bandung: Media Sains Indonesia.
Apriliana, M., & Sukaris. (2022). Faktor-faktor yang memengaruhi kualitas pelayanan jasa. Jurnal Manajemen Pelayanan, 4(1), 15–24.
Azis, A. (2020). Manajemen kualitas pelayanan. Mitra Media Utama.
Baum, C. F. (2006). An Introduction to Modern Econometrics Using Stata. Stata Press.
Black, T. R. (2005). Doing Quantitative Research in the Social Sciences. London: SAGE.
Buchari, A. (2014). Manajemen pemasaran dan perilaku konsumen. Alfabeta.
Burns, R. B., & Burns, R. A. (2014). Business Research Methods and Statistics Using SPSS. London: SAGE.
Chua, Y. P. (2011). Research Methods and Statistics: Research Methods (2nd ed.). McGraw Hill.
Churchill, G. A. Jr., & Surprenant, C. (1982). An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491–504.
Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2003). Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (3rd ed.). Routledge.
Dabholkar, P.A., Thorpe, D.I., & Rentz, J.O. (1996). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science.
Ghasemi, A., & Zahediasl, S. (2012). Normality tests for statistical analysis: A guide for non-statisticians. International Journal of Endocrinology and Metabolism, 10(2), 486–489. https://doi.org/10.5812/ijem.3505
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan SPSS (edisi 4). Semarang: UNDIP.
Ghozali, I. (2016). Aplikasi analisis multivariate dengan program SPSS (8th ed.). Badan Penerbit Universitas Diponegoro.
Gliem, J. A., & Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s Alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education, 82-88.
Greene, W. H. (2012). Econometric Analysis (7th ed.). Pearson.
Gronroos, C. (2005). Service Management and Marketing. Wiley.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw-Hill.
Hair, J. F., Black, W. C., Babin, B. J. (2010). Multivariate Data Analysis: A Global Perspective. Pearson.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson.
Haritza, A. (2024). Pengaruh layanan terhadap kepuasan pelanggan pada industri jasa. Jurnal Bisnis dan Pelayanan, 7(1), 34–41.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41. https://doi.org/10.1016/j.ijresmar.2015.06.004
Indrasari, N. (2019). Dasar-dasar pemasaran jasa. Pustaka Media.
Joshi, A. B., et al. (2015). Likert Format vs. Forced-Choice Format. Journal of Research Methods.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Kris, R.H., Limgiani, & Kirom, N.R. (2023). Effect of Service Quality and Customer Satisfaction on Customer Loyalty to Inez Cosmetics Company of Malang. IJSAR, 3(2), 44–52. DOI: 10.54756/IJSAR.2023.V3.2.5
Miskiyah, & Setyowati, E. (2022). Persepsi pengguna Instagram terhadap make up artist di era teknologi informasi. Jurnal Komunikasi dan Digital, 5(2), 61–70.
Montgomery, D. C., Peck, E. A., & Vining, G. G. (2012). Introduction to Linear Regression Analysis (5th ed.). Wiley.
Muh Alwy Yusuf, H. H., Trisnawati, H., Abraham, A., Rukmana, H. (2024). Analisis Regresi Linier Sederhana dan Berganda. Journal on Education, 6(2), 13331–13344. doi:10.31004/joe.v6i2.5184
Munir, S., & Bata Ilyas, M. (2017). Instrument validity and reliability testing using Pearson and Cronbach’s Alpha. Revista ESPACIOS, 40(3), 24. – doi:10.1007/s00127-017-1373-8
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.
O’Brien, R. M. (2007). A Caution Regarding Rules of Thumb for Variance Inflation Factors. Quality & Quantity, 41, 673–690. https://doi.org/10.1007/s11135-006-9018-6
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill.
Oliver, R. L. (2010). Satisfaction: A Behavioral Perspective on the Consumer (2nd ed.). M.E. Sharpe.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420–450.
Putra, R. H. (2021). Pentingnya kepuasan pelanggan dalam bisnis jasa. Jurnal Ekonomi Terapan, 2(3), 22–29.
Razali, N. M., & Wah, Y. B. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests. Journal of Statistical Modeling and Analytics, 2(1), 21-33.
Reips, U.-D., & Funke, F. (2008). Interval level measurement with visual analogue scales in Internet-based research. Behavior Research Methods, 40(2), 699–707.
Rohayati, R., & Gunawan, H. (2024). The Influence of Brand Image, Service and Product Quality on Customer Loyalty of Make Up Artist Services in Yogyakarta. Research Horizon, 4(3), 213–222. DOI: –
Safira, N., Rahayu, D., & Wulandari, S. (2021). Tren make up dan pengaruhnya terhadap loyalitas pelanggan. Jurnal Industri Kreatif, 3(1), 88–97.
Sandra, I. D., & Prawoto, Y. (2024). Indikator kepuasan pelanggan dalam layanan jasa. Jurnal Psikologi Konsumen, 4(1), 12–20.
Santoso, A. P., Wahyuni, S., & Astuti, L. (2024). Tren make up masa kini dan preferensi konsumen. Jurnal Estetika, 8(2), 56–63.
Sarifuddin, T., Hidayat, A., & Prasetya, E. (2022). Pengaruh nilai pelanggan dan kualitas pelayanan terhadap kepuasan pelanggan pada jasa make up. Jurnal Manajemen Bisnis, 5(3), 101–110.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). Wiley.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sultana, M., et al. (2016). Measuring Customer Satisfaction through SERVQUAL Model: A Study on Beauty Parlors in Chittagong. IJRISS, 5(5).
Surti, E., & Anggraeni, D. (2020). Kualitas layanan dalam industri jasa dan dampaknya terhadap kepuasan pelanggan. Jurnal Pelayanan Publik, 3(2), 77–85.
Surti, R. S., & Anggraeni, L. (2020). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada jasa salon kecantikan. Jurnal Riset Ekonomi Manajemen dan Akuntansi, 8(2), 104–110.
Suzana, A. (2017). Psikologi persepsi dan konsumen. Raja Grafindo Persada.
Tara, V., Setyaningrum, L., & Herlina, N. (2023). Persepsi tren make up dan preferensi remaja urban. Jurnal Gaya Hidup Modern, 6(1), 33–42.
Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Yogyakarta: Andi.
Laia, O. Z. (2025). Penerapan Model Pembelajaran Survey, Question, Read, Recite, Review (Sq3r) Terhadap Hasil Belajar . Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 1-14. https://doi.org/10.57094/jpe.v6i1.2266
Harefa, D. (2025). Innovation In Social Science Learning Based On Local Wisdom: Hombo Batu As A Cultural Education Media In South Nias. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 15-27. https://doi.org/10.57094/jpe.v6i1.2555
Telaumbanua, T., Kaminudin Telaumbanua, Baziduhu Laia, Murnihati Sarumaha, & Fatolosa Hulu. (2025). Factors Contributing To Learning Difficulties Among Grade IX Students At SMP Negeri 1 Toma. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 78-93. https://doi.org/10.57094/jpe.v6i1.2721
Dewi Nuril Afifah, & Niniek Imaningsih. (2025). Analisis Pengaruh Laju Pertumbuhan Penduduk, Indeks Pembangunan Manusia, Pertumbuhan Ekonomi, Dan Tingkat Pengangguran Terbuka Terhadap Tingkat Kemiskinan Di Kabupaten Pasuruan Dan Kabupaten Gresik. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 109-122. https://doi.org/10.57094/jpe.v8i2.3006
Gombo, M., Ketut Suma, I Made Candiasa, & I Nyoman Jampel. (2025). Implementasi Manajemen Keuangan Sederhana Pada Usaha Pinang Tradisional Di Wamena: Tantangan Dan Peluang Dalam Konteks Pendidikan Kewirausahaan. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 94-108. https://doi.org/10.57094/jpe.v6i1.2858
Published
2025-08-12
How to Cite
Kusumaningrum, A. P., & Ekbal Santoso. (2025). PENGARUH PERSEPSI TREND MAKE UP DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MEA DACOSTA TULUNGAGUNG. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(2), 77-93. https://doi.org/10.57094/jpe.v6i2.3036
Section
Articles
