Jurnal Ekonomi dan Bisnis Nias Selatan

PENERAPAN GAYA KEPEMIMPINAN TRANSAKSIONAL PADA KOPERASI SIMPAN PINJAM PENGEMBANGAN PEDESAAN (KSP3) NIAS

Yurmanius Waruwu — 2026-02-13

This study aims to identify and describe the implementation of transactional leadership style at the Rural Development Savings and Loan Cooperative (KSP3) Nias. Transactional leadership is an approach that emphasizes exchanges between leaders and subordinates through a system of rewards and supervision to achieve organizational targets. This research employs a descriptive quantitative method with a single variable. The population consists of all leaders at KSP3 Nias, totaling 36 individuals. The sampling technique used is saturated sampling (census), in which the entire population serves as respondents. Data were collected through questionnaires that had been tested for validity and reliability, supported by observation and documentation. The data analysis technique used is descriptive statistical analysis by calculating the mean score and frequency distribution. The results show that the implementation of transactional leadership at KSP3 Nias falls into the High category, with an average score of 3.55. Specifically, the Contingent Reward indicator is the most dominant dimension, with a score of 4.25 (Very High), followed by Active Management by Exception with a score of 4.10 (High). Meanwhile, the Passive Management by Exception indicator falls into the Low category (2.30), indicating that leaders are responsive and not passive in addressing operational challenges. The conclusion of this study is that the leaders of KSP3 Nias have implemented firm and measurable leadership principles in maintaining cooperative stability. However, it is recommended that they begin integrating a transformational leadership approach to enhance employees’ long-term loyalty beyond material aspects.

PENGARUH KEMUDAHAN PEMBELIAN ONLINE, KUALITAS INFORMASI, DAN LABEL HALAL TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN OH MY GLAM (OMG) BEAUTY DI E-COMMERCE SHOPEE

Aliyah Wulan Maharani — 2026-03-10

Perkembangan belanja online yang semakin luas membuat konsumen dapat dengan mudah membeli produk kecantikan melalui platform e-commerce seperti Shopee, termasuk produk OMG Beauty yang banyak dipasarkan secara digital. Namun, kemudahan akses tersebut tidak selalu menjamin tingginya minat pembelian, karena konsumen tetap mempertimbangkan beberapa aspek penting sebelum memutuskan membeli suatu produk. Dalam praktiknya, konsumen sering menemui kendala seperti proses pembelian yang kurang praktis, informasi produk yang tidak lengkap atau tidak jelas, serta kebutuhan akan kepastian mengenai kehalalan produk yang digunakan. Terlebih bagi konsumen muslim, label halal menjadi salah satu bentuk jaminan yang memberikan rasa aman dalam menggunakan produk kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembelian online, kualitas informasi, dan label halal terhadap minat pembelian produk OMG Beauty di e-commerce Shopee. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear berganda melalui SPSS 25. Hasil penelitian menunjukkan bahwa kemudahan pembelian online, kualitas informasi, dan label halal secara parsial berpengaruh positif dan signifikan terhadap minat pembelian. Secara simultan, ketiga variabel ini berpengaruh positif dan signifikan

PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS INFORMASI PRODUK, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM MELALUI LINK SHOPEE AFFILIATE DI MEDIA SOSIAL PADA MAHASISWA UIN RADEN FATAH PALEMBANG

Saffanah Dwie Ramadhani — 2026-02-28

The development of Shopee Affiliate on social media influences purchasing decisions, but there are still obstacles in consumer trust, product information quality, and ease of use. This study aims to analyze the influence of these three factors on purchasing decisions for Muslim fashion products among students of UIN Raden Fatah Palembang. This study uses a quantitative method with multiple linear regression analysis through SPSS 25. This study uses a quantitative method, with data processing carried out using the IBM SPSS Statistics version 25 program. Data were obtained by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The research instrument has been tested for validity and reliability, as well as through the classical assumption test before conducting the t-test, F-test, and calculation of the coefficient of determination (R²). The results of the study indicate that consumer trust does not show any influence on purchasing decisions for Muslim fashion products, while the quality of product information and ease of use have a positive and significant effect on purchasing decisions for Muslim fashion products. Simultaneously, these three variables have a positive and significant effect, evidenced by the calculated F value of 32.737 > 2.699 and a significance of 0.000. The R² value of 0.490 indicates that 49% of the variation in purchasing decisions is explained by these three variables.