Brenda Aurora, Bunga Mar’atush Shalihah, Safitri Asrol. PENGARUH BRAND IMAGE, HARGA , DAN VIRAL MARKETING TERHADAP MINAT BELI HIJAB DI VARISHA OFFICIAL SHOP: STUDI KASUS GEN Z KOTA PALEMBANG. JEB [Internet]. 2026Jul.17 [cited 2026Jul.26];9(1):76-1. Available from: https://jurnal.uniraya.ac.id/index.php/JEB/article/view/5417