IMPLEMENTASI ETIKA BISNIS ISLAM PADA PELAKU USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) SEKTOR KULINER DI KAWASAN WISATA TANJUNG ENIM
Abstract
Islamic business ethics served as a moral guideline that directed business actors to conduct economic activities honestly, fairly, and responsibly in accordance with Islamic principles. The implementation of Islamic business ethics was particularly important in the culinary Micro, Small, and Medium Enterprises (MSMEs) sector, especially in tourism destinations where interactions between business owners and consumers were highly intensive. This study aimed to examine the implementation of Islamic business ethics among culinary MSMEs operating in the Tanjung Enim tourism area, Muara Enim Regency. A qualitative approach with a field research design was employed. The study involved 12 culinary MSME owners selected through purposive sampling. Data were collected through interviews, observations, and documentation and were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings indicated that the MSME owners had implemented the principle of tawhid through religious observance and the use of halal ingredients, the principle of equilibrium through honesty in pricing and service delivery, the principle of free will through business innovation that remained consistent with Islamic values, and the principle of responsibility through their willingness to accept customer feedback and address complaints. Nevertheless, the implementation had not yet been fully optimized due to several challenges, including the absence of halal certification, inadequate hygiene standardization, inconsistent measurement practices, and limited business record-keeping. The study underscored the need for strengthened guidance and assistance programs based on Islamic business ethics to enhance the competitiveness and sustainability of culinary MSMEs in tourism destinations.
References
Abidah, A., Saiban, K., & Munir, M. (2022). Peran Al-Qur'an dan As-Sunnah dalam perkembangan ekonomi syariah: Kajian, peluang dan tantangan fintech syariah. Muslim Heritage, 7(1), 1–20.
Anisa, S. N., Umari, Z. F., & Sahroni, A. (2026). Implementasi etika bisnis Islam dalam peningkatan penjualan di Toko Alat Tulis Kantor Paper One Palembang. Jurnal Publikasi Ekonomi dan Akuntansi, 6(2), 228–240.
Bukido, R., Mampa, A. A., & Jamal, R. (2022). Etika bisnis Islam dalam perilaku bisnis pedagang Muslim Makassar Kota Manado. Maqrizi: Journal of Economics and Islamic Economics, 2(2), 112–126.
Creswell, J. W., & Creswell, J. D. (2022). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE Publications.
Fauzi, M., & Rahmawati, N. (2023). Islamic business ethics and MSME sustainability in Indonesia. Journal of Islamic Economic Studies, 15(1), 45–58.
Hasanah, J., Deti, S., & Posha, B. Y. (2024). Etika bisnis Islam pada pedagang kuliner di Putussibau Kalimantan Barat. Equivalent: Journal of Economic, Accounting and Management, 2(2), 270–280.
Hidayat, R., Pratama, A., & Yusuf, M. (2025). Implementation of Islamic business ethics in clothing stores: A study in 16 Ilir Market Palembang. Business Management and Accounting Journal, 6(1), 539–544.
Ismail, A., & Syahputra, H. (2024). Halal certification and consumer trust in culinary MSMEs. Jurnal Ekonomi Syariah Indonesia, 14(2), 123–137.
Kholifah, S., & Nugroho, A. (2023). Business ethics and customer loyalty in the halal food industry. International Journal of Islamic Business Research, 8(1), 78–92.
Kristiani, D. P., Sari, A., & Putri, N. (2024). Etika bisnis dalam perspektif Islam: Implikasi untuk praktik kontemporer. Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis, 3(2), 68–75.
Lubis, U. E. C., Madina, I., & Rukiah. (2025). Pengaruh penerapan etika bisnis Islam terhadap kinerja UMKM di Kabupaten Tapanuli Tengah dengan keunggulan kompetitif sebagai variabel mediator. Jurnal Ilmiah Ekonomi Islam, 11(2), 248–259.
Manalu, M., Elsa, N. A., & Febriani, G. (2025). Etika bisnis Islam berlandaskan pada ajaran dan prinsip-prinsip Islam dalam era globalisasi dan perkembangan ekonomi. Jurnal Penelitian Ekonomi Manajemen dan Bisnis, 4(1), 1–10.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2022). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Mulyani, R., & Kurniawan, D. (2024). Ethical business practices and MSME competitiveness in tourism destinations. Journal of Tourism and Economic Development, 9(3), 211–225.
Nasution, F., & Harahap, R. (2023). Islamic entrepreneurship and sustainable business development. Jurnal Ekonomi dan Keuangan Syariah, 7(2), 144–159.
Nugraha, A., & Wijaya, T. (2025). Digital marketing and business ethics among Indonesian MSMEs. International Journal of Business and Society, 12(1), 55–69.
Nurhayati, E., & Salim, M. (2022). The role of Islamic ethics in enhancing consumer trust. Journal of Islamic Marketing Studies, 5(2), 91–105.
Rahman, A., & Fitriani, S. (2024). Islamic business values and customer satisfaction in culinary enterprises. Jurnal Ekonomi Syariah Kontemporer, 6(1), 88–102.
Rizky, R. O., & Rohman, A. (2024). Analisis peran etika bisnis Islam dalam membentuk reputasi usaha pada UMKM Jajanan Mbah Yuli. Paraduta: Jurnal Ekonomi dan Ilmu-Ilmu Sosial, 2(2), 45–55.
Sugiyono. (2023). Metode penelitian kualitatif, kuantitatif, dan R&D (edisi revisi). Alfabeta.
Sudarsono. (2022). Implementasi etika bisnis Islam pada pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Kudus. Tawazun: Journal of Sharia Economic Law, 5(2), 274–285.
Usnan. (2022). Etika bisnis Islam. Gerbang Media Aksa.
Wahyuni, D., & Abdullah, M. (2023). Business responsibility and Islamic ethical practices among SMEs. Asian Journal of Islamic Economics, 10(2), 165–179.
Yusuf, M., & Hidayah, N. (2026). Islamic business ethics and tourism-based MSMEs development. Journal of Sharia Business and Management, 7(1), 33–49.
Copyright (c) 2026 Tiara Nabila Aulia, Said Abdullah Syahab, Safitri Asrol
This work is licensed under a Creative Commons Attribution 4.0 International License.
