PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS INFORMASI PRODUK, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM MELALUI LINK SHOPEE AFFILIATE DI MEDIA SOSIAL PADA MAHASISWA UIN RADEN FATAH PALEMBANG
Keywords:
Affiliate; Consumer Trust; Product Information Quality; Ease of Use; Purchase Decision; Shopee.
Abstract
The development of Shopee Affiliate on social media influences purchasing decisions, but there are still obstacles in consumer trust, product information quality, and ease of use. This study aims to analyze the influence of these three factors on purchasing decisions for Muslim fashion products among students of UIN Raden Fatah Palembang. This study uses a quantitative method with multiple linear regression analysis through SPSS 25. This study uses a quantitative method, with data processing carried out using the IBM SPSS Statistics version 25 program. Data were obtained by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The research instrument has been tested for validity and reliability, as well as through the classical assumption test before conducting the t-test, F-test, and calculation of the coefficient of determination (R²). The results of the study indicate that consumer trust does not show any influence on purchasing decisions for Muslim fashion products, while the quality of product information and ease of use have a positive and significant effect on purchasing decisions for Muslim fashion products. Simultaneously, these three variables have a positive and significant effect, evidenced by the calculated F value of 32.737 > 2.699 and a significance of 0.000. The R² value of 0.490 indicates that 49% of the variation in purchasing decisions is explained by these three variables.
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Ahnaf, Muhammad Fanhas, and Wuryaningsih Dwi Lestari. “Analisis Pengaruh Harga, Kualitas, Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada Produk Online Di Aplikasi Shopee.” Jurnal Lentera Bisnis 13, no. 1 (2024): 80.
Azizah, Nur, and Chaimatusadiah. “Uji Validitas Dan Uji Reliabilitas Instrumen Penelitian Pemahaman Konsep Dasaar Aljabar.” Jurnal Pendidikan Tambusai 9, no. 1 (2025): 6637–6643.
Erfiana, Windi, and Devi Purnamasari. “Strategi Content Marketing Influencer Melalui Shopee Affiliate Program Pada Instagram.” Jurnal Ilmiah Komunikasi Makna 11, no. 2 (2023): 134.
Fadhila Ardiani, Sarah, and Dina Sarah Syahreza. “Pengaruh Affiliate Marketing Dan Online Customer Review Terhadap Impulsive Buying Generasi Z Pada Produk Skintific Di E-Commerce Shopee.” All Fields of Science Journal Liaison Academia and Sosiety 5 (2025): 473–490.
Harahap, Rizki Ardiansyah, Ratni Prima Lita, and Meuthia Meuthia. “The Effect of Information Quality, Quantity, Credibility, Usefulness, and Adoption on Purchase Intention of Kahf Skincare at Shopee.” Jurnal Manajemen dan Kewirausahaan 11, no. 2 (2023): 171–183.
Hendriansa, Qodariah Barkah, and Titin Hartini. “Analisis Pengaruh E-Commerce Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Kepercayaan Sebagai Variabel Intervening Pada Bisnis Ritel Syariah Busana Muslim Di Kota Palembang.” Jurnal Intelektualita: Keislaman, Sosial, dan Sains 10, no. 2 (2021): 251.
Indryani, Cindy, Listiawati, and Safitri Asrol. “Pengaruh Live Streaming Dan Harga Diskon Terhadap Keputusan Pembelian Produk Fashion Shella Saukia Pada E-Commerce Tiktok Di Palembang.” Jurnal Ekonomi Bisnis Antartika 3, no. c (2025): 98–107.
Irfan Syahroni, Muhammad. Analisis Data Kuantitatif. EJurnal Al Musthafa. Vol. 3, 2023.
Isalman, Ahmad Mubaraq, Conny, and Ajeng Purwati Ningtyas. “Urgensi E-Service Quality Untuk Penguatan Kepercayaan Dalam Keputusan Pembelian.” Jurnal Manajemen dan Kewirausahaan 17, no. 1 (2025): 112–125.
Khairani, Zelfia, and Rusyaida. “Pengaruh Perceived Ease Of Use , Fianancial Literacy Terhadap Keputusan Belanja Online Shoping Dengan Islamic Lifestyle Sebagai Faktor Pemoderasi.” Jurnal Ilmiah Global Education 6, no. 1 (2025): 84–95.
Marnilin, Feni, Isbandriyati Mutmainah, Iis Anisa Yulia, and Ahmad Zaid Mahfudi. “Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM.” Jurnal Ilmiah Manajemen Kesatuan 11, no. 1 (2022): 1–10.
Mayer, Roger C., James H. Davis, and F. David Schoorman. “An Integrative Model of Organizational Trust.” Academy Of Management 20, no. 3 (1995): 709–734.
Mujito, Tika Kartika Asri, M. Zairin, Novita Anggraeni, and Anisa Apriyanti. “Pengaruh Kualitas Produk, Harga, Promosi Dan Citra Merek Terhadap Keputusan Pembelian Busana Muslim Merek Heaven Lights Di Kota Bogor.” Economicus 14, no. 2 (2024): 120–128.
Noviandra, Cornelius Tristan Radja, and Jenji Gunaedi Argo. “Analisis Pengaruh Kualitas Informasi, Kemudahan Penggunaan Dan Gaya Hidup Terhadap Keputusan Pembelian Generasi Z Pada E-Commerce Shopee.” Jurnal Bina Bangsa Ekonomika 16, no. 2 (2023): 675–689.
Pratiwi, Tanti Rosa Diyan, Mulyani Rizky, and Safitri Asrol. “The Influence of Trust, Convenience and Risk on Decisions to Purchase Beauty Products Online Via E-Commerce (Case Study of UIN Raden Fatah Palembang Student).” Journal of Social Entrepreneurship and Creative Technology 1, no. 2 (2024): 99–110.
Rachmania. “Pengaruh Pembiayaan Murabahah Sebagai Variabel Mediasi Antara Non Perfoming Financing ( NPF ) Terhadap Profitabilitas ( RoA ) Pada BRI Syariah.” Jurnal Intelektualita: Keislaman, Sosial, dan Sains 10, no. 1 (2021): 15–20.
Rahmadi. Pengantar Metodologi Penelitian. Edited by Syahrani. Banjarmasin: Antasari Press, 2011.
Renaldy, Muhammad, and Christin Susilowati. “PENGARUH PERCEIVED USEFULNESS , PERCEIVED EASE OF USE , DAN TRUST TERHADAP PURCHASE DECISION.” Jurnal Manajemen Pemasaran dan Perilaku Konsumen 03, no. 1 (2024): 216–228.
Saumantari, Asri, Dodi Siswanto, and Muhammad Taufan Ashshidiqy. “Peran Live Streaming Dan Affiliate Dalam Meningkatkan Keputusan Pembelian Di E-Commerce Shopee.” KarismaPro 15, no. 02 (2025): 85–95.
Serli, Syamsiar Zahrani, and Safitri Asrol. “Pengaruh Kemudahan Dan Keamanan Terhadap Kepuasaan Layanan Mobile Banking Bank Sumsel Babel Syariah ( Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisinis Islam Angkatan 2021 Universitas Islam Negeri Raden Fatah Palembang ).” Lentera Jurnal Manajemen 2, no. 3 (2024): 1–14.
Siswanto, Eliza Junita, and Vincent Didiek Wiet Aryanto. “Pengaruh Live Streaming, Advertising Dan Affiliate Marketing Terhadap Minat Beli Di Shopee (.” Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) 4, no. 1 (2024): 1–11.
Suhirman, and Yusuf. Penelitian Kuantitatif: Sebuah Panduan Praktis. Fakultas Tarbiyah Dan Keguruan UIN Mataram, 2019.
Tarissyaa, Uut, Chandra Zaky Maulana, and Safitri Asrol. “Pengaruh Kemudahan Transaksi, Variasi Fitur, Dan Keamanan Transaksi Dalam Berbelanja Di E-Commerce SHOPEE Terhadap Loyalitas Pelanggan (Survei Pada Warga Villa Sukajaya Indah Sukarami Kota Palembang).” JISEF: Journal Of International Sharia Economics and Financial 3, no. 2 (2024): 150–174.
Vikaliana, Resista, Agung Pujianto, Awin Mulyati, Renatalia Fika, Reza Ronaldo, Heru Kreshna Reza, Edward Ngii, Franciscus Dwikotjo, Suharni, and Laila Ulfa. Ragam Penelitian Dengan Spss. Tahta Media Group, 2022.
Wicaksono, Soetam Rizky. Teori Dasar Technology Acceptance Model. CV. Seribu Bintang, 2022.
Published
2026-02-28
How to Cite
Saffanah Dwie Ramadhani, Rachmania, & Safitri Asrol. (2026). PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS INFORMASI PRODUK, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM MELALUI LINK SHOPEE AFFILIATE DI MEDIA SOSIAL PADA MAHASISWA UIN RADEN FATAH PALEMBANG. Jurnal Ekonomi Dan Bisnis Nias Selatan, 9(1), 28-43. https://doi.org/10.57094/jeb.v9i1.4778
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Articles
Copyright (c) 2026 Saffanah Dwie Ramadhani, Safitri Asrol
This work is licensed under a Creative Commons Attribution 4.0 International License.
